How Do I Get Clear on My Point of Difference?
How do I get clear on my point of difference?
This is a really important question because when you are putting out your work, you have to be really clear with your audience about:
- What’s different about your approach?
- What’s different about your method?
- What’s different about the way you do what you do that gets results?
The problem is that the better you are at something, the harder it is to see why.
I’m a professional “watcher.” I learned that it is easier to notice what’s unique about how other people get results than it is to identify what is unique in yourself.
The first step in defining a compelling point of difference is to notice what you do differently that produces different results.
Once you notice what you do differently, you can share your unique approach as a system, model, or method for getting results.
I work with many experts to help them “download their brilliance.” Clients will come into our offices and we will spend a day identifying what makes their approach unique so that they can create unique intellectual property that can be marketed in their courses, coaching and consulting offers.
There are three things that I want to invite you to think about to reflect on your point of difference:
1) Your Method
What are the steps you go through from Point A to getting the result at the end (Point B)? Notice how you approach the work you do. How are your steps different than what most people do?
Write the steps down. Make notes about what is unique in your approach.
2) Your Movement
Is there a point of difference in how you take action to get results?
- How do you activate? Move into action?
- What kind of pace do you move in? Is your approach faster? More measured?
- How frequently?
- What’s your discipline? Is there a point of difference in consistency?
- What’s your rhythm or daily ritual?
Let’s take an example. Imagine you are a marketing expert and you teach people your method for creating engaging content. If they follow your method for creating content but only post once a week and you post 3x a day, your results will be different even though they are using your content creation method.Method is one thing, the movement around the method impacts the results greatly. Click To Tweet
3) Your Mindset
I’m willing to bet that you also have a different mindset around what you do. You wouldn’t be getting higher results if you didn’t.
Is there an idea or concept that you embrace that makes a big difference in your results?
The way you think and believe is just as important to share as your method.
Many experts only share their method in their courses and programs. Method only gets you so far.
Sharing your method, your movement, and your mindset will equip your clients for real success.
Those are three different lenses that you can think through so you can channel that inner watcher. Imagine yourself watching yourself doing what you do and notice with a fresh set of eyes what it is that you do differently.
I’d love for you to share in the comments one thing you think you do differently in your approach to getting the result?